Job Guarantee Course in Digital Marketing

Become a success through our course in digital marketing with a job guarantee

We have to grasp the new world, which is digital. When this does occur, we will certainly be welcome in maximum organizations. The difficulty in most cases is that the institutes do not recognize that industries want this. With quite a few studies, we have designed a unique program. We begin with the basics, then we make sure all students move the advanced level including present day updates about digital technology. This is why we're the handiest virtual advertising course with a 100% placement.

This course includes
300 hrs

Duration
training type
Weekends
Weekdays

We also work on ensuring that we have

  • An Inclusive expertise and experience in digital marketing training.
  • The most comprehensive and industry-oriented program
  • Well qualified trainers for coaching.
  • A superior evaluation system and certification.
  • An unparalleled employer connect. We have 300 connects plus our own customers.
  • All this has indeed made us well aware of what jobs are and what we need to gear up for.

Course Topics

  • Introduction to Digital Marketing

    • DM Opportunities
      Digital Leadership
      Project: Creating Presence online

  • Search Engine Optimization (SEO)

    • Keywords Analysis
      SEO On Page & Off Page Activities
      Image, PPT & Video Optimization
      Basic & Advanced SEO Techniques 
      Website Analysis, Competitor Analysis
      Google Webmaster
      Client Reporting
      Project: Ensuring 5 Pages being created on the website and ranked 

  • Search Engine Marketing (SEM)

    • Campaign Setup
      Bidding and Budget
      Schedule: Start date, end date, Ad scheduling
      Ad delivery: Ad rotation, frequency capping
      Demographic bidding (Display Only)
      Social settings (Display Only)
      Search Engine Advertising
      Defining Campaign Strategy
      Traffic Conversion and Landing Page Optimization
      Project: Creating a Landing Page and Executing champing

  • Content Marketing

    • Content building 
      Content Research 
      Content Discovery & Ideas
      Marketing & Distribution
      How to create Infographics on Content Marketing 
      Content plan, Content mapping & Content Strategy 
      Project: Creating a Landing Page and Executing champing 

  • Blogging

    • Business Blogging 
      Creating presence on Tumblr, WP, and Blogger.
      Project: Getting 500 views for your blog & 10% engagement

  • Email Marketing

    • Designing and Coding
      Measuring Performance
      Resources and support
      Planning and delivering email campaigns
      Landing page optimization
      Dashboard
      Reporting, Email automation.
      Project: Creating Email Template on Mail chimp

  • Social Media Marketing

    • Twitter: Tweets and Lists 
      Instagram & Pinterest: Posting 5 created images and getting 300 followers 
      YouTube: YouTube analytics,  Creating & posting a video on your YouTube channel.

  • Facebook, FB Pages , FB groups.

    • Getting your message across on Facebook
      Building your brand on Facebook, Growing your groups and followers on your page 
      Project: Posting 5 articles on FB Page and engagement of 5%.

  • LinkedIn, Company Page, LinkedIn Groups, Pulse, Slide share.

    • Getting your message across on LinkedIn
      Building your brand on LinkedIn
      Project: Posting 5 articles on Pulse and being in the top 5% in your network.

  • Social Media Optimization (SMO)

    • Conversations, relationships, word of mouth and transparency
      Research methods for writing quality, timely content
      Engaging your audience with video
      Social Media Training: Making the best use of specific Social Media platforms
      Tools: HootSuite, Pictochart, Canava, Asana.

  • Social media Analytics
  • Google Analytics

    • Install the Google Analytics Tracking Code
      Verify the Google Analytics Code Installation
      Troubleshoot Common Problems
      Audience Reports
      Traffic Sources Reports
      Content Reports
      Conversion Reports
      From Data to Decisions
      Understanding User Behavior
      Understand Customer Segmentation
      Project

  • Video Marketing

    • How to work with your YouTube audience
      YouTube Ad Formats Supported
      Analytics & Insights
      Video Manager
      YouTube Video Dashboard
      Video Bidding CPV (Cost Per View)
      Project:

  • Mobile Marketing

    • Introduction to MM and Mobile apps
      Mobile PPC
      E-Commerce Design and Development
      Critical factors to ecommerce success
      Payment Gateway Integration

  • Inbound Marketing
  • ** Note: All Students will get Google Adwords; Google Analytics inbound marketing (Hubspot) Certifications.
Join IP Solutions graduates at top-tier companies

Frequently Asked Questions

IPsolutions has assisted students for successful leap into their career; by equipping them with the necessary skills which are relevant for different types of job roles in IT sector. IPsolutions is connected with placement partners and is able to generate relevant job openings for its students. As an IPsolutions student, you may avail these job opportunities and get a head start into your careers. If you are not a student from IPsolutions, you can enroll for career program in IPsolutions and get a head start into your careers.

Placement assistance is available for all and you can enquire by calling or by enrolling on the website. The placement assistance is purely based upon the criteria received from clients. This is based on your performance, 10th, 12 th , Graduation percentage, communication and the skills that you possessed. Year of passing, age and other factors are defined for the Placement Assisted Programs.

For IPsolutions students, after successful completion of the course and meeting the defined performance levels, you may apply for placement assistance program. The student is also expected to clear the placement screening process at the end of program. Those who have not enroll for any courses in IPsolutions, they can be still part of placement program by enrolling yourself for placement program. The screening process will remain the same for non IPsolutions candidates. During the screening process, your CV and skills will be evaluated and based on it an aptitude test will be conducted. This test can be given from anywhere with smartphone/computer with internet connectivity. You can refer the link “Exam” as a demo test.

You may apply for IPsolutions Placement Assistance by approaching them walk-in or by calling them for enrollment. You need to send your CV at career@ipsol.in for evaluation. The placement assistance team will further connect with you for screening and evaluating your skills.

Yes, you can apply for placement assistance PAN India. IPsolutions placement team will assist you with the process and all relevant information. We are in currently holding discussions with recruitment agencies outside Mumbai so that placement assistance can be extended to participants from other places in India. However, all travel and stay arrangement will be borne by student.

Got more questions? Contact Us