Digital Marketing Certificate Course in Mumbai

Our Digital Marketing Certification course covers in-demand topics like Google analytics, social media, user experience, SEO (Search Engine Optimization), online advertising, email, content marketing and more. This certificate is designed to help students, working professionals, employees at small businesses, develop and deploy successful digital marketing strategies

This course includes
90 hrs.

Duration
training type
Weekends
Weekdays

If you’re new to the field, a Digital Marketing Certification is a great way to launch your career in this stimulating and fast-evolving field. In case you’re a skilled professional, Digital marketing and advertising certifications can expand a specialization and showcase your skillset for employers.

Digital Marketing Certificate Program Features

  • Branding
  • Search Engine Optimization
  • Inbound Marketing
  • Paid Digital Media
  • Analytics
  • WordPress Website Management

Course Topics

  • Introduction to Digital Marketing
      • DM Opportunities
      • Digital Leadership
  • Search Engine Optimization (SEO)

    • How do Search Engines Work
      Basics of SEO Techniques
      Keywords Analysis
      SEO On Page Activities
      SEO Off Page Activities
      Competitor Analysis

  • Search Engine Marketing (SEM)

    • Google Adwords
      Google Pay-Per Click (PPC)
      Basics of Paid Search PPC / Search Marketing Key Pillars
      How to create Campaigns
      Keyword Research
      Campaign Setup
      Bidding and Budget

  • Content Marketing

    • Content Research 
      Content Discovery & Ideas
      Marketing & Distribution
      How to create Infographics on Content Marketing 
      Content Writing
      Content Creation

  • Blogging

    • Blogger, tumblr, WordPress

  • Email Marketing

    • Permission and E-permission marketing
      Defining your goals
      E-marketing strategies
      Working with email templates

  • Social Media Marketing

    • Importance of Social Channels
      Communities 
      Instagram, Pinterest
      YouTube
      Facebook, FB Pages, FB groups.
      Getting your message across on Facebook
      LinkedIn, Company Page, LinkedIn Groups, Pulse, Slideshare  
      Leveraging LinkedIn

  • Social Media Optimization
  • Social media Analytics
  • Google Analytics Overview

    • Benefits of Tracking and Analyzing Web Data
      Advantages of Using Google Analytics
      Add Tracking to Your Site
      Install the Google Analytics Tracking Code
      Verify the Google Analytics Code Installation
      Troubleshoot Common Problems
      Interpret and Act on Google Analytics Data
      Introduction to Data Analysis
      Understand Customer Segmentation

  • Video Marketing

    • How to work with your YouTube audience
      YouTube Ad Formats Supported
      Analytics & Insights
      Video Manager
      YouTube Video Dashboard

  • Inbound Marketing
Join IP Solutions graduates at top-tier companies

Frequently Asked Questions

IPsolutions has assisted students for successful leap into their career; by equipping them with the necessary skills which are relevant for different types of job roles in IT sector. IPsolutions is connected with placement partners and is able to generate relevant job openings for its students. As an IPsolutions student, you may avail these job opportunities and get a head start into your careers. If you are not a student from IPsolutions, you can enroll for career program in IPsolutions and get a head start into your careers.

Placement assistance is available for all and you can enquire by calling or by enrolling on the website. The placement assistance is purely based upon the criteria received from clients. This is based on your performance, 10th, 12 th , Graduation percentage, communication and the skills that you possessed. Year of passing, age and other factors are defined for the Placement Assisted Programs.

For IPsolutions students, after successful completion of the course and meeting the defined performance levels, you may apply for placement assistance program. The student is also expected to clear the placement screening process at the end of program. Those who have not enroll for any courses in IPsolutions, they can be still part of placement program by enrolling yourself for placement program. The screening process will remain the same for non IPsolutions candidates. During the screening process, your CV and skills will be evaluated and based on it an aptitude test will be conducted. This test can be given from anywhere with smartphone/computer with internet connectivity. You can refer the link “Exam” as a demo test.

You may apply for IPsolutions Placement Assistance by approaching them walk-in or by calling them for enrollment. You need to send your CV at career@ipsol.in for evaluation. The placement assistance team will further connect with you for screening and evaluating your skills.

Yes, you can apply for placement assistance PAN India. IPsolutions placement team will assist you with the process and all relevant information. We are in currently holding discussions with recruitment agencies outside Mumbai so that placement assistance can be extended to participants from other places in India. However, all travel and stay arrangement will be borne by student.

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