Foundation Course in Digital Marketing

The scope of digital marketing and advertising is increasing by way of manner that of leaps and limits. At one purpose online marketing is simply a brand new and totally different way to the market. New organizations are focusing additional on digital advertising to boost up their productivity.

This course includes
30 hrs

Duration
training type
Weekends
Weekdays

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday

DIGITAL MARKETING FOUNDATION COURSE SALIENT FEATURES

  • Covers ideas essential for changing into a digital marketing skilled
  • Follows story telling approach
  • Covers recent case studies
  • Help you create a digital marketing plan to implement your own campaign
  • Helps you perceive the most recent tools and technology in digital marketing
  • Has been created by business specialists with over 20 years of accumulative expertise

Course Topics

  • Introduction to Digital Marketing

      • DM Opportunities, Digital Leadership

  • Search Engine Optimization (SEO)
      • How do Search Engines Work
      • Keywords Analysis
      • SEO On & Off Page Activities
  • Search Engine Marketing (SEM)
      • Google Adwords, Google Pay-Per Click (PPC)
      • How to create Campaigns
      • Keyword Research
      • SEM Process
  • Content Marketing
  • Blogging
      • Why should you blog and what should you to blog about
      • The main types of blog post
      • Research methods for writing quality, timely content
  • Email Marketing
      • Permission based E-mail marketing
      • Defining your goals
      • E-marketing strategies
      • Working with email templates
      • Choosing colors and fonts
  • Social Media Marketing
      • Why Social Channels?
      • G+, Facebook, LinkedIn
  • Google Analytics Overview
      • Benefits of Tracking and Analyzing Web Data
      • Advantages of Using Google Analytics
      • Interpret and Act on Google Analytics Data
      • Introduction to Data Analysis
      • Understand Customer Segmentation
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Frequently Asked Questions

IPsolutions has assisted students for successful leap into their career; by equipping them with the necessary skills which are relevant for different types of job roles in IT sector. IPsolutions is connected with placement partners and is able to generate relevant job openings for its students. As an IPsolutions student, you may avail these job opportunities and get a head start into your careers. If you are not a student from IPsolutions, you can enroll for career program in IPsolutions and get a head start into your careers.

Placement assistance is available for all and you can enquire by calling or by enrolling on the website. The placement assistance is purely based upon the criteria received from clients. This is based on your performance, 10th, 12 th , Graduation percentage, communication and the skills that you possessed. Year of passing, age and other factors are defined for the Placement Assisted Programs.

For IPsolutions students, after successful completion of the course and meeting the defined performance levels, you may apply for placement assistance program. The student is also expected to clear the placement screening process at the end of program. Those who have not enroll for any courses in IPsolutions, they can be still part of placement program by enrolling yourself for placement program. The screening process will remain the same for non IPsolutions candidates. During the screening process, your CV and skills will be evaluated and based on it an aptitude test will be conducted. This test can be given from anywhere with smartphone/computer with internet connectivity. You can refer the link “Exam” as a demo test.

You may apply for IPsolutions Placement Assistance by approaching them walk-in or by calling them for enrollment. You need to send your CV at career@ipsol.in for evaluation. The placement assistance team will further connect with you for screening and evaluating your skills.

Yes, you can apply for placement assistance PAN India. IPsolutions placement team will assist you with the process and all relevant information. We are in currently holding discussions with recruitment agencies outside Mumbai so that placement assistance can be extended to participants from other places in India. However, all travel and stay arrangement will be borne by student.

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